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Northeastern Kappa Phi Lambda

Spring 2021 Recruitment Design: Written in the Stars

As Co-Recruitment Chair for my sorority’s first virtual recruitment, I had the opportunity to plan and execute eight virtual events for 50-60 participants over the span of two weeks. In this role, I was able to create the theme and corresponding social media marketing materials.

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Process.

 

Vision

Sophisticated, confident, and inviting. The theme “Written in the Stars” is a play on how greek life recruitment is often a process of finding the community you’re missing.

Design Choices

Choose a serif for heading and body with script accent font. With a busier background, it was important to

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.